![](https://cdn.myportfolio.com/b354f6b7-3dcd-4337-951c-1d2ea2a710a0/fdaa1316-f43a-4158-a537-0615484901eb_rw_1920.jpg?h=1c4be24cba5e89f3233b5f6e8c7d348a)
The Uptowner Cafe in Saint Paul is a well loved staple of Grand Ave. This little dive breakfast joint was in desperate need of a rebrand, this project did so. Although this was a class assignment, this rebrand helps The Uptowner move their outdated logo into a more modern world while keeping that vintage and nostalgic look.
View Branding Process Here
![](https://cdn.myportfolio.com/b354f6b7-3dcd-4337-951c-1d2ea2a710a0/1b94d072-302a-46a7-b81a-6ebe075fda4a_rw_3840.jpg?h=81fa1cb965a71f64b0ed6ee1a5fec981)
![](https://cdn.myportfolio.com/b354f6b7-3dcd-4337-951c-1d2ea2a710a0/bfb29c7a-2d69-4ce3-a527-cc834dc604e2_rw_3840.jpg?h=2547e076102e1639ea59547aed3e1ee6)
![](https://cdn.myportfolio.com/b354f6b7-3dcd-4337-951c-1d2ea2a710a0/00ba5b5d-9341-4a18-9015-1d09c247ea63_rw_1920.jpg?h=390fb326eed62691d2633cca4d6ade1c)
![](https://cdn.myportfolio.com/b354f6b7-3dcd-4337-951c-1d2ea2a710a0/1d338228-cfc4-46bd-a7f6-3442724b56b8_rw_1920.jpg?h=ebf2c9ba3e085d19839225ec82685f63)